SEO experts left and right are telling you that the so called on-page factors are dead. In a weird sense they are right, but also utterly wrong. Admittedly, on first glance meta tags don’t count for much. It’s all about links and their anchor text today. Yes it’s true you can’t manipulate SE rankings with meta tags much.
But here comes the shocking truth, and it’s getting more true every day:
Modern SEs use very sophisticated algorithms. They are not fooled anymore by reciprocal link dumps. They are not fooled by blog comment spam. Nearly all the black- und white-hat pure SEO techniques fail. Yes there are still some black-hat techniques that just work but they come with a cost and I won’t talk about them here and they will only work for a limited time.
Yes you’ve heard that quite a few times but I’ll say it again cause it’s more relevant than ever: High quality content people will want to link! That, and marketing your content, is all you have to do to be successful, and it’s the only thing you can do.
You can’t emulate thousands of quality backlinks from thousands of different class-C IP addresses on pages belonging to unique sites. It ain’t gonna happen.
Today, SEO is more than ever Internet Marketing in its purest form. Producing excellent content and then marketing it, to show your content to as many people as possible. And search engines will follow.
And here the circle closes and we are back to on-page factors. They are more important than ever. Because good content is reflected in content structure and good meta tags. Someone who produces good content will take care of a good title tag and well-defined structure (reflected by carefully chosen hx tags). Oh, and the author who cares about what she writes will know what to put in the meta description. And know the keywords this content is about.Tags: internet marketing, seo